Ubuntu

A blue semicircular shape or design on a black background.

“There is always work to be done on culture. We’re not there yet — and I think that’s important to say — but we are building bridges. Throughout the trajectory, we truly connected and found each other. I’ve followed many trajectories, but none where I came to understand myself and my impact on our company culture as deeply as I did with Amazing Cultures.”

Petra Vercruysse

CEO (Ubuntu)

  • After a period of mergers and shifts within the management team, one thing became clear: alignment was missing.

    The team consisted of both long-standing employees and new members. Many were still working in the organization instead of on the organization. As a result, operating as one leadership unit proved difficult.

    The organization deliberately chose Amazing Cultures as a partner — not for inspiration, but for depth. Culture was not treated as a side topic, but as the core lever for movement.

    The connection with AC’s philosophy — “every person is unique” — aligned seamlessly with Ubuntu’s mission: “In connection, you discover your talents, you are supported in your vulnerabilities, and it becomes self-evident that everyone has a valued place in society.”

    Not a symbolic match. A strategic one.

  • The core challenge was the absence of a shared language and a collective understanding of vision and values.

    Within the team, different energies were at play. Some voices dominated naturally, while others remained under the surface. Space for pause and reflection was scarce, as priorities kept piling up. Culture was often carried by individuals as if it were a personal task instead of a shared leadership responsibility.

    That was the friction.

    The real question became: how do you create a sustainable framework where every talent is consciously activated and connection is strengthened. Not occasionally, but structurally?

  • Through the trajectory with Amazing Cultures, the management team gained sharper insight into themselves and into each other.

    The flower exercise created a structured way to share individual reflections and uncover the overlap between personal drivers and the organization’s vision. What had been implicit became explicit. Basic fears and core talents were named, not assumed. That shift created openness. And with openness came mutual understanding.

    The team also confronted a crucial truth: culture is a shared leadership responsibility. It does not belong to one person.

    The concept of Ubuntu was translated into daily practice. Collaboration does not mean everything must be decided collectively. It means consciously balancing inclusion with efficiency, connection with clarity.

  • Amazing Cultures facilitated sessions focused on sharing personal insights and uncovering meaningful overlaps between team members. The approach centered on authenticity and on creating an environment where everyone holds a valued place, fully aligned with the Ubuntu principle.

    The trajectory started with a cultural map of the extended leadership team. It quickly became clear that alignment within the management team required deliberate attention. What surfaced was concrete and could not be overlooked.

    Through a Transformational Management Offsite, combined with individual mentoring, real movement was created. Not a temporary boost, but a structural shift that continues to shape the organization today.

  • The trajectory with Amazing Cultures delivered more than insight. It led to tangible change.

    There is a stronger sense of connection within the management team and more space to show vulnerability. By working more consciously with energy and priorities, a healthier balance emerged between action and reflection.

    The team learned to see culture as a dynamic and shared process. Building bridges and addressing each other directly became part of how they lead. The impact is lasting. Step by step, the organization continues to grow into a stronger and more authentic culture.

Four people standing outside by a modern building with a grey wooden exterior, blue sky with clouds, a blue umbrella, and a wooden picnic table.
People gathered around a bonfire at night outside, with some standing and socializing, and a tree and building with lights in the background.

Culture is the lever. Use it deliberately.