Tom Dekkers is co-founder and CEO of Merluno, a consultancy that supports organizations in B2B growth trajectories through a distinctive outside-in approach. Under his leadership, Merluno helps companies in Belgium, Europe and the United States unlock their strategic and cultural potential by combining human-centered market insights with strategic advisory.

Tom believes that sustainable growth is not driven by technology or offerings alone, but by an authentic connection between organizations and people. He emphasizes the importance of holistic capital, economic, intellectual, emotional and spiritual, to ensure that meaningful strategies truly resonate within teams. In his view, successful transformations emerge when leadership, culture and strategy move in alignment and when space is created for open and honest communication.

Tom combines hands-on experience in B2B innovation with an empathetic and connecting approach. He ensures that growth and change do not only deliver measurable results, but are also embraced by the people and culture of the organization.