For more than 50 years, SAP has been providing software to optimize processes in finance, HR, customer experience, and supply chain management. Through its systems, large organizations grow in a sustainable way, driven by clear insights that enable maximum efficiency and profitability.

The integrated application serves 230 million cloud users and offers around 100 solutions supporting complex business functions. With more than 105,000 employees worldwide, SAP has become an international benchmark in ERP software.

A fast-changing, performance-driven environment within a corporate multinational requires the right support. To prevent stress and burnout, SAP BeLux engaged the team at Amazing Cultures.

The leadership team chose to invest in development and in embedding a stronger, more widely supported company culture — one that could sustain both performance and people.

The experts at Amazing Cultures chose a deep and deliberate leadership trajectory. During a dedicated offsite for senior leadership, the management team stepped out of the daily business to create space for reflection, alignment and honest conversation.

The focus was clear: personal development and the often overlooked side of leadership.

Because culture follows leadership. Not the other way around.

The result was sharp insight into SAP’s core values and into the role of change within the organization.

To communicate major strategic themes across the Benelux organization in a structured and recognizable way, AC implemented a tailored framework — anchored in the foundations of SAP’s culture and translated into daily practice.

SAP did not just benefit from the right expertise and guidance to make stress and burnout symptoms discussable within a demanding corporate environment. Amazing Cultures also created a safe and structured setting in which leaders could better understand themselves, reflect on their impact, and grow with greater awareness and responsibility.

Through interactive workshops and dedicated working groups, leaders exchanged practical insights and concrete best practices grounded in their daily reality. What started as dialogue evolved into clarity. With focused coaching and sustained support, this translated into a structural framework for culture and leadership.

A durable anchor that continues to guide SAP Benelux today.

SAP leaders gained clarity on their personal strengths and blind spots and how to consciously use both in their daily leadership. The offsite did more than create reflection; it strengthened alignment. Collaboration intensified because leadership started moving as one.

SAP now operates on a clear strategic course, supported by deliberate and structured choices that are firmly embedded in the organization.

The techniques are not limited to individual leaders. They are integrated into meetings, decision-making processes, and internal communication. The insights gained through the trajectory with Amazing Cultures contributed to a more open, healthier work climate?

Not by chance, but by design.